FRITZ HANSEN’S DESIGN PHILOSOPHY

Published on by The Inquirer


The Fritz Hansen design philosophy is reflected in our 4 core values which are used as guidelines in the process of developing new designs:

TIMELESS AND RELEVANT IN TIME
The design has to be timeless in aspiration and relevant in time. Solutions should be
found in timeless simplicity rather than chasing short-lived trends.
PURE
Searching for beauty - appealing to the heart - in timeless simplicity, minimal excellence
and quality in the detail.
ORIGINAL
The design should always be unique through a strong visual clarity and honest in its
promise. The design should be innovative in form and function.
SCULPTURAL
Each design object should be seen as a three-dimensional sculptural object with a high
aesthetic quality and a uniqueness of its own which is acknowledged by its obvious and
immediate recognition.

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Published on DESIGN

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