Talks Jacek Utko : Can design save the newspaper ?

Published on by The Inquirer

Newspaper designer Jacek Utko suggests that it's time for a fresh, top-to-bottom rethink of the newspaper. In his work, he's proved that good design can help readers reconnect with newspapers.

Why you should listen to him

As the art director at Warsaw’s Puls Biznesu in 2004, he redesigned this small business-focused newspaper and immediately won the SND award for world’s best-designed newspaper. Readers responded, and circulation went up. He’s now art director for the Bonnier Business Press, overseeing papers in Eastern Europe and the Baltic states, and the work he oversees consistently wins major prizes (including another SND world’s-best in 2007 for Estonia’s Äripäev), despite their small teams and limited resources.


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