One of the reason why the newspaper's business is dying.

Published on by Idriss Kane

Instead of buying several costly advertsing pages in the us media landscape for their new campaign,the French water brand Evian has partnered with BETC 4D and launched a website site

Called "Live Young"  and directed by the award-winning Michael Gracey, the video portray happy babies roller break-dancing to a remix of the hit "Rapper's Delight" by hip-hop producer Dan the Automator.

With  already 2,8 millions views in the u.s and another 2,3 millions internationally,allows Evian, a global brand, to reach consumers worldwide in a way that traditional media cannot.

Published on BUSINESS

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