One of the reason why the newspaper's business is dying.
Instead of buying several costly advertsing pages in the us media landscape for their new campaign,the French water brand Evian has partnered with BETC 4D and launched a website site evianliveyoung.com
Called "Live Young" and directed by the award-winning Michael Gracey, the video portray happy babies roller break-dancing to a remix of the hit "Rapper's Delight" by hip-hop producer Dan the Automator.
With already 2,8 millions views in the u.s and another 2,3 millions internationally,allows Evian, a global brand, to reach consumers worldwide in a way that traditional media cannot.
Called "Live Young" and directed by the award-winning Michael Gracey, the video portray happy babies roller break-dancing to a remix of the hit "Rapper's Delight" by hip-hop producer Dan the Automator.
With already 2,8 millions views in the u.s and another 2,3 millions internationally,allows Evian, a global brand, to reach consumers worldwide in a way that traditional media cannot.
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